Have you considered using 3D rendering as part of your marketing strategy? As you can appreciate, property development is a tricky market at the moment with many developers struggling to achieve financial closure. Upheavals in the property market are leading to an oversupply of apartments and financing is going offshore as local banks tighten their belts.
Due to a lack of buyer confidence and funding, many property investors are leaving the market, as they battle to finalise sales and await events. Tight competition and even tighter profits mean that any developer or property marketing specialist has to think outside the box and this is where 3D visuals come into play. 3D is a tool that can mean the difference between making the sale or looking down the barrel of a very long marketing campaign indeed.
How can 3D rendering help close the deal?
Any experienced property marketer or developer knows that visual imagery plays a big part in every sale, particularly if you are trying to sell off-the-plan apartments. In fact, for these types of sales, it’s all about the images and experiences you can create in the potential buyers mind, so you need the best tools possible to achieve these results.
HD photography is a given, but there is also a growing need for 3D visuals, because it fills the gap between flat 2D images and being able to walk around a completed apartment. Essentially, when you are marketing off-the-plan apartments, you are asking the buyers to imagine themselves living in an apartment that doesn’t yet exist, and for many buyers that’s unrealistic.
What buyers need is a way to turn the intangible into a real-world experience, so they don’t have to imagine living in the space, they can actually see where they would place their furniture. It’s akin to VR, but they are not moving around, they are just seeing the apartment in 3D. If you still aren’t convinced that this is a tool that you can use for your marketing purposes, let’s take a look at some of the other benefits that can be realised during the tender and design phases of the development.
Benefits of 3D rendering for off-the-plan apartments
There are three clear benefits to incorporating these renderings into your marketing strategies.
- Easier finance: Typically, developers need to sell 80% of their off-the-plan apartments to enable them to get finance. As mentioned earlier, banks are tightening their belts and borrowers are finding it more difficult to obtain mortgages. They are also less likely to purchase off-the-plan apartments, given the volatility in the market. 3D rendering allows you to successfully market your development to both buyers and financial lenders, helping them to share your vision and achieve your goals.
- Easier council approvals: Often councils can’t visualise a development, making the approval process long winded, complex and frustrating. Using 3D visuals simplifies this process, helping councillors to actually ‘see’ your development come to life in front of them and hopefully, smoothing the way for council approval.
- Easier design process: Whilst architects, builders and interior designers are very good at visualising a property from the plans, 3D visuals make it even easier. Using these techniques, mistakes can be quickly identified, blocks to the flow through the apartment can be noted, and the whole design can be pulled together much more fluidly.